Love is in the air*

* Starting Rs. 99.

I know the question that comes to mind is: When did love get so cheap? Or rather so easy to get? Or the point that when did we start attaching specific names to days?

Have we all forgotten the pressure under which Carbon was put on a Valentine’s day to please his spouse to turn into a diamond! But no, diamonds are priceless, they’re forever. ~ De Beers. ( Brilliant article on the diamond marketing industry: http://nyti.ms/1b1MW5Z).

The tremendous potential of 1 day making the other 364 feel like present-ly challenged is amazing. It truly is gifted!

Also, the florists feel like they have a profession too and then they hibernate for the rest of the year- growing flowers (hopefully).

Like the rest of the days celebrated with a name attached to it and over that you’re expected to remember them. Yeah, right, as if Monday, Tuesday, Wednesday, Sunday, Saturday etc (arranged in no particular order) weren’t enough.

 

Love is in the air, literally. Picture courtesy: http://bit.ly/1lNDPHo

Or even as extremists celebrate by playing truth, dare and stare.

The question persists: Do we need such days to remind us of spreading love, being nice, bringing smiles, calling that long-lost friend and of course eating chocolate? Of course not.

These days are nothing more than a marketing gimmick which we all fall prey to.

So, let’s not wait for a 14th February to tell someone that you love them or a 26th January to feel proud to be an Indian.

Carpe diem! Seize the day rather than wait for the day to seize you (under the disguise of a name attached to it).